Get involved

SEF is built on collaboration. If you believe sponsorship deserves better evidence, better standards and better recognition, there are ways to contribute.

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For sponsors

 

If you invest in sponsorship and want to understand what is working, contribute case studies to the database, or help shape measurement standards, SEF is the place to do it. Participation connects you with the most rigorous effectiveness thinking in sponsorship and gives you early access to research and benchmarking tools as they develop.

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For rights holders

 

If you sell sponsorship and want to move the conversation from inventory to impact, SEF's research and standards programme provides the framework. The Sponsorship Effect already shows what distinguishes the most effective partnerships - and rights holders play a central role in enabling that effectiveness.

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For agencies

 

If you advise brands on sponsorship strategy, activation or measurement, SEF gives you access to a growing body of evidence that can strengthen your recommendations and demonstrate the value of your work. SEF participation is also a platform to build your effectiveness credentials, in the same way IPA participation does for advertising agencies.