Privacy Policy

A legal disclaimer

This Privacy Policy explains how Sponsorship Effectiveness Forum ("SEF", "we", "us", "our") collects, uses, and shares personal data when you visit sponsorshipeffect.org (the "Website"), sign up to our newsletter, download our publications, or contact us.

If you have any questions about this policy or how we use personal data, contact us at: info@sponsorshipeffect.org.

1. Who we are

SEF is an independent cross-industry initiative.

Controller: Rory Natkiel, acting on behalf of the Sponsorship Effectiveness Forum (SEF)

SEF currently has no registered address for publication.

2. What personal data we collect

We may collect the following categories of personal data:

Contact details you provide, such as first name, last name, email address, company name, role, and any information you include in a message.
Newsletter and download form data, including subscription preferences and consent where requested.
Website usage data, such as pages viewed, approximate location, device and browser information, referral source, and interactions with the Website.
Cookies and similar technologies data used to remember preferences and measure Website performance.

We do not intentionally collect special category data (for example health information) and we ask that you do not provide it via Website forms.

3. How we use your personal data

We use personal data to:

provide the Website and keep it working securely
respond to enquiries and messages
deliver newsletters and updates when you subscribe
provide downloads and event information when you request them
understand how the Website is used and improve performance, content, and user experience
manage and maintain contact records in our CRM

4. Legal bases for processing (UK/EU GDPR)

Where UK GDPR and EU GDPR apply, our legal bases are typically:

Consent (for example, sending marketing emails and, where applicable, for non-essential cookies)
Legitimate interests (for example, operating, securing, and improving the Website, and maintaining basic analytics)
Contract / steps prior to contract (for example, when you request an item or information we provide)
Legal obligation (where we must keep certain records)

You can withdraw consent at any time. This will not affect the lawfulness of processing before withdrawal.

5. Email communications and unsubscribing

If you subscribe to receive newsletters or updates, you can unsubscribe at any time using the link in our emails. You can also request removal by emailing info@sponsorshipeffect.org.

6. Cookies and analytics

Our Website is built and hosted using Wix and uses Wix Analytics.

Wix and Wix Analytics may use cookies and similar technologies to:

operate the Website
understand Website traffic and usage trends
measure and improve content performance

You can control cookies through your browser settings. Depending on your configuration, you may also be shown a cookie banner to manage non-essential cookies.

7. CRM and form submissions

We use Wix CRM (including Wix forms and contact management tools) to store and manage enquiries, newsletter subscriptions, and other form submissions.

When you submit a form, your details may be stored in Wix CRM and used to respond to you, to provide the requested materials, and to manage our communications with you in line with this policy.

8. Sharing your personal data

We do not sell personal data.

We may share personal data with:

Wix as our website hosting platform and service provider (including Wix Analytics and Wix CRM)
service providers that help us run the Website and communications (for example, email delivery and security tooling, where enabled)
professional advisers (for example, legal or accounting) when necessary
authorities or regulators where required by law

We share only the data needed for the relevant purpose.

9. International transfers

Wix may store and process personal data in multiple locations, including outside the UK and EEA. Where personal data is transferred internationally, we rely on appropriate safeguards required by applicable data protection law.

10. Data retention

We keep personal data only for as long as necessary for the purposes described in this policy, including:

keeping enquiry records so we can respond and maintain continuity
retaining newsletter subscription records until you unsubscribe, and for a reasonable period after to maintain suppression lists and comply with applicable rules
retaining analytics data for a period consistent with our reporting needs and Wix settings

11. Security

We take reasonable steps to protect personal data. However, no method of transmission or storage is completely secure. If you believe your data has been compromised, contact info@sponsorshipeffect.org.

12. Your rights

Depending on your location, you may have rights to:

access personal data
correct inaccurate personal data
delete personal data
restrict or object to processing
data portability
withdraw consent (where processing is based on consent)
complain to a supervisory authority (in the UK, the Information Commissioner’s Office)

To exercise these rights, email info@sponsorshipeffect.org. We may ask for information to verify your identity.

13. Children

The Website is not intended for children and we do not knowingly collect personal data from children.

14. Changes to this policy

We may update this policy from time to time. The "Last updated" date at the top indicates when this policy was last revised.

15. Contact

Email: info@sponsorshipeffect.org

If you prefer, you can also contact us via any contact form available on the Website.