Raising the standard of sponsorship effectiveness
The Sponsorship Effectiveness Forum is a cross-industry
initiative building the evidence base, measurement standards and recognition programme that sponsorship has never had.
The Sponsorship Effect
92 Case Studies
The largest statistical analysis of sponsorship effectiveness ever conducted.
Commercial Outcomes
Sponsorship can drive hard business results - but most organisations are not set up to plan or measure it that way.
As featured in
What comes next
SEF:02
March 17 2026 @ Wembley Stadium
A practical session on building robust cases for sponsorship effectiveness with multiple IPA Effectiveness award-winners Tom Roach and Craig Mawdsley.
This event is sold out. Subscribe to the newsletter for future announcements.
Get involved
The Sponsorship Effect and SEF:01 were the starting point. The work continues through:
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An expanding case study database built to IPA-standard coding methodology
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New research into specific areas of sponsorship
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Working groups, future events and ongoing publications
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New standards and guidance for sponsorship measurement and evaluation.
If you are a sponsor, rights holder or agency and want to contribute to the development of new standards for sponsorship effectiveness, we want to hear from you.